Kona’s Factory Team is packed to the rafters with diverse athletic talent, but our marquee riders bring more to our brand than just high wattage meat and lightning-fast reflexes.
These stellar riders are not only reshaping the definition of performance on bikes, but they’re representatives of our brand ideals as well as our commitment to camaraderie, community, creativity and… fun. Our 2025 factory roster combines veteran multi-time World Champion endurance racers with legendary freeride talents and fiery up and comers who can ride the wheels off anything, anywhere, anytime. Their mutually realized goal is to go big, go hard, be awesome people, and inspire us all. If you haven’t met them already, get to know them here.
