Sometimes, riding bikes is about so much more than just riding bikes.

Artists, mechanics, storytellers, trail builders, videographers, advocates, photographers, community stewards, style masters, event leads, creators; our ambassadors represent the best of our values put into action. Whether they’re sculpting turns out of dirt or weaving images and words into stories, they help us express who we are, and they’re out in the world, all around the world, sowing goodwill and generating stoke wherever they go. Regular people, and superheroes at the same time. If you chance to meet any of them, say hi. Share some stoke together